Oxford Reading Tree: Snapdragons stage 2

redpaper — Sun, 10 May 2009 10:14:01 +0000

Covers and sample spreads from the 2nd stage/level of Oxford Reading Tree Snapdragons. We were commissioned to produce 60 titles, in 10 levels or stages, using a wide variety of artists, typefaces, layouts and formats to motivate and stimulate readers. Though clearly leveled to provide a progression through the series, each title had to be an interesting book to pick-up and read for its own sake.

Artists: Andy Peters, David Mostyn, Jess Mikhail, Judy Brown, Lizzie Finlay, Liz Pichon

You might be thinking why have they scanned in the covers at such different sizes? That is because the books are different formats, some small, some landscape, some square… The series uses a variety of styles, illustrators, fonts and formats to keep children interested as they read.

Oxford Reading Tree: Snapdragons stage 1

redpaper — Thu, 07 May 2009 08:25:40 +0000

Snapdragons is part of the ever expanding Oxford Reading Tree (ORT) from Oxford University Press. Usually ORT book stories centre around the Biff and Chip characters, with consistent artwork and type. Not so the Snapdragons branch of the tree. We were commissioned to produce 60 titles, in 10 levels or stages, using a wide variety of artists, typefaces, layouts and formats to motivate and stimulate readers. Though clearly leveled to provide a progression through the series, each title had to be an interesting book to pick-up and read for its own sake.

Artists: Jan McCafferty, Sue Hendra, Jim Kavanagh, Joanne Partis, Ian Cunliffe, Colin Mier

The books in stage 1 had very few words! The artwork needed to be clear, fun and bright. At this level the text was always placed at top left of the spread, but because this was Snapdragons we were allowed to use a variety of approved type faces.

Red Paper Design » Oxford University Press

Oxford Reading Tree: Snapdragons stage 2

Oxford Reading Tree: Snapdragons stage 1